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Media, Disability, and The Ballot: Journalists in Anambra Trained to Drive Inclusive Electoral Coverage

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In the lead-up to the 2025 governorship election in Anambra State, an important and timely conversation is emerging, one that centers not just on votes but on visibility, dignity, and inclusion. At the heart of this shift is a strategic media engagement organized by TAF Africa, with funding support from the European Union under its support to democratic governance in Nigeria (EU-SDGN) programme. Themed “Able to Vote: Bridging Media and the Disability Community for Inclusive Participation in Anambra,” the event brought together journalists and disability advocates for a deep and necessary dialogue on changing the media narrative around persons with disabilities (PWDs) in the electoral space.

The engagement was a deliberate effort to confront and dismantle the entrenched media habits that have long marginalized persons with disabilities in election reporting. Journalists from across the three senatorial zones gathered to learn, unlearn, and relearn how stories can shape participation and perceptions.

“Too often, stories about persons with disabilities are either reduced to tales of pity,” said Mr. Edetaen Ojo, Executive Director of Media Rights Agenda, during his session on Framing the Media Narrative on Disability. “The danger is not just in the inaccuracies, but in the harm they cause, harm that can extend to shaping policies, denying rights, and perpetuating exclusion.”

Ojo emphasized that media narratives have power, and with that power comes responsibility. He urged journalists to move beyond passive coverage and take on investigative roles that probe how inclusive institutions like the Independent National Electoral Commission (INEC) and political parties truly are. “Ask questions,” he said. “Are assistive tools like braille ballot guides and magnifying glasses really reaching voters who need them? Are parties fielding candidates with disabilities or merely paying lip service to inclusion?”

Also speaking at the event, Barr. Peter Moneke, Legal Adviser to the Joint National Association of Persons with Disabilities (JONAPWD) in Anambra State, echoed the call for deeper inclusion. He reminded participants that democracy demands not only that persons with disabilities cast votes but that they are visible and supported throughout the entire electoral process, including as aspirants and political office holders.

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“It’s not enough to vote,” Moneke said. “We must also have persons with disabilities at the table where decisions are made. That’s true representation.”

Lynn Agwuncha, Senior Communication Officer at TAF Africa, struck a chord with the participants when she acknowledged their presence and dedication. “Your role is not just to report,” she said, “but to reflect the realities of every citizen, especially those who have been historically ignored. This partnership between the media and the disability community is essential if we are serious about building inclusive elections.”

Adding to this, Mr. George Anwayi, Senior Programme Officer at TAF Africa, emphasized the importance of accuracy and empathy in disability coverage. “Words matter. Images matter. Context matters. Every headline, every caption, and every frame should respect the humanity and rights of persons with disabilities.”

The training covered key thematic areas designed to reshape how journalists engage with disability issues:

    Ethical and inclusive language in reporting
    Challenging stereotypes and harmful tropes
    Collaborating with organizations of persons with disabilities (OPDs)
    Crafting story angles that spotlight inclusion in electoral processes
    Holding institutions accountable through investigative journalism

Beyond the sessions and technical know-how, what made the event striking was the shared commitment to doing better, not just in print or on-air, but in attitude and approach. Journalists at the training expressed both surprise and determination, admitting how much had been missed in past reporting and vowing to turn a new page.

“I didn’t realize how narrow our reporting lens has been until now,” said one participant. “This training has opened my eyes to stories waiting to be told, and more importantly, how to tell them with dignity.”

Another journalist remarked, “Disability is not a tragedy. Exclusion is. That’s what we need to report.”

The event was a gentle reminder that inclusion doesn’t begin at the polling unit; it begins in the stories that shape public consciousness. And with the knowledge and tools shared at the training, journalists in Anambra are better equipped to ensure that throughout the electoral cycle for the gubernatorial elections, come November 8, 2025, the voices of persons with disabilities will be heard, respected, recognized, and represented.

We streamed live on Facebook! Watch it again on Youtube!

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